The growing middle class is the face of the Indian upswing. Excellently trained, ready to perform and happy to consume, the young social climbers liberate themselves from the burden of the past. But what do they believe in? What do they dream about? What keeps them going?
These are the opening lines for the feature about the growing middle class in India, written by Sebastian Matthes and published by the German business weekly WirtschaftsWoche. I was just informed that the feature is nominated for a CNN award, which made me very happy naturally, only that unfortunately I have not been able to read it as I do not speak German!
Never the less, I find the Indian middle class a very interesting subject to document, and I enjoyed traveling and shooting. As in many cases, the magazine does not always choose to publish the same images as the photographer would consider as his first choice, so I am attaching some of my options here. I think it gives a nice perspective on the process of work on such editorial assignments. The pictures where taken in the span of three days in five cities in India, Chennai, Bangalore, Gurgaon, Delhi, and Noida.